Buying behavior can be swayed by cultural mindset

[unable to retrieve full-text content]People with collectivist mindsets tend to value the relationships between items more than the particular items themselves. Those with individualistic mindsets seem to do just the opposite.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/3nnNBeza10o/130711135702.htm

Aaron Paul