Wednesday, November 30, 2011

Atari Looks To Reinvent Itself As A Mobile Games Company; Hires Former iWON/Marvel Exec As EVP

Screen shot 2011-11-29 at 2.04.17 AMFounded in 1972 by Nolan Bushnell and Ted Dabney, Atari played a central role in the early history of video games, going on to create what are still some of the most recognizable arcade games on the planet, like Pac-Man and Pong, to name a few. Not to mention the fact that its joystick-controlled Atari 2600 console was pretty much synonymous with "video games" in the 1980s. Although Atari remains a recognizable brand around the globe, the company struggled through the video games crash of 1983, financial issues, and various assets have fallen under a number of different ownership and leadership regimes, including Warner Communications and Hasbro -- among many others.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9B1jyn5U9p4/

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